About Us

           Welcome to the Al Serra Auto Plaza. Since our inception in 1973 our mission has been to serve the total automotive needs of our customers. Our vision is to be an organization dedicated to creating lifelong, enthusiastic customers, by delivering superior value, and providing extraordinary personal service. 

       Using the simple motto of “Treat people like you would like to be treated” as the hallmark by which we do business, Al Serra Auto Plaza has grown from a small, stand-alone Chevrolet dealership, to become Michigan’s largest automotive complex. 

      Due to our commitment to making you a life-time customer, Al Serra Auto Plaza currently comprises Michigan’s top volume Chevrolet dealership, Michigan’s largest volume Buick-GMC dealership and one of the finest Cadillac dealerships in the greater Detroit and Flint areas.  Additionally, we have Michigan’s fastest growing Honda and Kia dealerships, and showcase the area’s most extensive selection of pre-owned vehicles.  Our service facilities consistently lead the region in high customer satisfaction marks.  All conveniently offered in one location.

      Our no pressure, no hassle, no haggle “Best Price” approach is a simple method of conducting business. We believe in providing the best price up front and the actual cash value bids for all trades. Our professional sales personnel are more concerned with assisting you in the selection of your new automobile, than in trying to get you to pay more than what is reasonable. 

      As a result of our outstanding dedication and teamwork, I am confident that our knowledgeable staff will meet and exceed your every expectation.


Al Serra Auto Plaza Ranked Number One Dealership In Midwest

By: Erin Bishop  |

Great things keep happening for Al Serra Auto Plaza, who was just ranked the number one dealership in the Midwest by Ward’s Dealer Business Magazine, according to a recent press release.

The magazine recently published a list of the Top 500 Automotive Dealerships in the nation and Al Serra Auto Plaza is number one in an eight state region, which includes Iowa, Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio and Wisconsin. Al Serra also ranked 6 in new car sales volume for the entire country and took 4 in used vehicle sales.

This is obviously great news for the dealership, as they were just recognized for having the only Green Zone Solar Canopy charging station in the nation. President of Serra Automotive, Joe Serra, talks about their latest accomplishment:

“Needless to say we are honored just to be among the top 500 dealerships, let alone finish #6 and #4 in the entire United States. The credit goes to our entire Al Serra team and it really does prove that when you focus on taking care of the wants and needs of your customers, the rest takes care of itself.”

Speaking of the new charging station, if you haven’t had a chance to check it out, join us on Friday for a block party as we wrap upFree Fuel Friday. We’ll be set up right under the Green Zone Solar Canopy and we’ll have plenty of food and gas cards to give away. So stop by and see why Al Serra has been ranked number one in the Midwest.

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